Hawaii · 2026 Regular Session
Establishes the State-led Marketing and Branding Special Fund and requires that a portion of all transient accommodations tax revenues that would otherwise be deposited into the general fund be deposited into the special fund, to be used for state-led marketing, branding, and tourism management. Requires the Department of Business, Economic Development, and Tourism to develop and submit an annual comprehensive marketing, branding, and tourism management plan to the Legislature for approval. Effective 7/1/3050. (SD1)
Report adopted; Passed Second Reading, as amended (SD 1) and referred to WAM. (2026-03-24)